No boundaries.
Just experiments.
RugaLab is a one-person lab stress-testing what AI does to marketing — social signals, search demand, content ops — and publishing every method, win and failure in the open.
Current experiments
Social listening
Live social signals across US + HK in travel & entertainment. What people want, while they still want it.
US + HKTrend intelligence
Keyword demand and trend curves read before they peak. Google Trends + ad-volume pipelines.
Pre-peakAI content ops
Agents that research, draft and ship. Humans that edit and decide. Measured, not hyped.
Open methodsWhat is RugaLab?
RugaLab is a one-person lab in Hong Kong running open experiments at the intersection of AI, digital marketing and search-trend intelligence. No clients, no decks — methods, wins and failures published in the open.
The lab reads live social signals across the US and Hong Kong, watches keyword demand before it peaks, and puts AI agents to work on real content operations — then measures what actually happened. Every experiment is written up so you can run it too.
Questions people — and machines — ask
What is RugaLab?
RugaLab is a one-person lab in Hong Kong running open experiments at the intersection of AI, digital marketing and search-trend intelligence. It publishes methods, wins and failures in the open.
Who runs RugaLab?
geewong — a marketer and builder based in Hong Kong — working with AI agents that handle research and production.
What does RugaLab experiment with?
Three tracks: social listening across the US and Hong Kong, search-trend intelligence that reads keyword demand before it peaks, and AI content operations where agents research, draft and ship.
Can I use RugaLab's methods?
Yes. Every experiment is published with its full method so anyone can replicate it.
When does RugaLab launch?
2026. The waitlist is open at rugalab.com — one email when an experiment ships, nothing else.
Be first in the lab.
One email when an experiment ships. Nothing else, ever.
NO SPAM — JUST LAUNCH NEWS + EXPERIMENT NOTES.